How to Prepare Your Practice For Laser Season

It’s no secret that the fall, winter, and early spring are the most optimal time for patients to receive laser treatments. Lasers can effectively treat a multitude of common skin issues such as redness, hyperpigmentation, aging, and more. Thus, they can be widely marketed to your practice’s following and personalized to the specific concerns of each patient. 

We’ve compiled a 3-step checklist your practice can utilize to stand out as a premier laser destination and ensure this season is a profitable one. 


  1. Review Your Offerings

There’s no shortage of laser offerings available on the market. While the winter and spring are optimal times to undergo laser treatments and hair removal, they can also be great seasons to consider additional treatments like Ultherapy® and the SaltFacial, which can help your patients look and feel their best for summer. 

Contact your Synergy rep to make sure your practice is up to speed on the latest technologies. 

  1. Plan Your Promotions 

Once you know your offerings, it’s time to put together your promotions and specials. Consider bundling treatments that are more effective when done together to drive optimal results and maximize revenue. Outside of bundling, choose treatments to offer discounts like a two-for-one or buy-one-get-one half off discount. You can also consider providing an exclusive discount code for existing patients to make them feel extra special. 

You can also market your promotions to play on the seasonality, such as  “Laser Hair Removal Bundles to Get Your Skin Ready for Summer” or “Look and Feel Your Best This Year with Ultherapy®”. 

  1. Educate Your Patients 

Now that you have your promotions sorted, it’s time to inform your patients! Given laser treatments oftentimes require  multiple sessions and are more costly than à la carte services like a facial, effective sales will likely require greater patient education. Allocate approximately six to eight weeks to educate your following and promote laser season. 

This is where your practice can utilize in-practice marketing solutions, email programs, social media, and an up-to-date website to help increase patient knowledge. Though that may sound like a lot of channels your practice has to maintain, it’s actually easier than you think. Simply create content on the topics below in written, video, and graphic formats, and leverage them across all of your platforms strategically: 

  • Laser treatments 101
  • Do and don’ts before and after laser 
  • How to select the most effective laser treatment for your skin concern
  • How does laser hair removal work? 
  • Laser treatments for acne-related concerns 

The Marketing Rule of 7 states that a prospect needs to “hear” the advertiser’s message at least 7 times before they’ll take action to buy that product or service. Creating educational content in various formats enables you to share your message with your following multiple times, while giving them the option to absorb the message in the format that will resonate with them most. 

At Synergy Aesthetics, we are here to support you. Our team is available to speak with you should you have any questions, contact us today—Your Success is Our Success!

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