Augmenting Consultations with Digital Tools

Digital tools can strengthen your consultation process. We’ve picked our favorite three tools to support your patient consultation workflow.

1. Virtual Consultations
Patients have become accustomed to having options for both first-time and returning patient consultations. If patients are too busy to carve out time for an in-person visit, a virtual consultation creates an opportunity to connect. Always use a video-chat platform during virtual consultations to create a face-to-face type of experience. Video also allows you to see your patient’s faces and have a more meaningful conversation about the procedure they’re considering.

Have each patient complete a questionnaire before their consultation so you can better understand their concerns, goals, and prior history. Make sure you establish the next steps after the consult to ensure you’re converting these virtual visits into in-person appointments.

2. 3-D Simulations
3-D simulations give patients an idea of the results they can expect before having the procedure. These tools allow you to artificially simulate the outcome of a treatment, helping to increase patient buy-in and comfort.

For example, the VECTRA 3-D computer imaging system creates before-and-after simulations that incorporate individual facial contours and skin characteristics into a three-dimensional image. These simulations can be manipulated to show how facial aging can improve through surgical and non-surgical procedures. Image Pro is another popular skin imaging solution.

3. Before and After Photos
Also known as the resume of your practice, before and after photos help patients visualize what procedure results look like.

Using a photo tool such as HumazeMD as part of your marketing strategy and consultation process will help with patient satisfaction and drive revenue. HumazeMD organizes before and after photos by patient age, gender, procedure, skin type, etc., to improve your patient consultations.

Leverage before and after photos on your website, in your waiting room, and across all of your marketing communication platforms; this strategy continues to show incremental improvements to the conversion of virtual consultations to in-person visits.