There’s no time like the new year to capitalize on your patients’ goals of looking and feeling their best. January is the perfect time to create exciting offers and marketing campaigns for your current and prospective patients.
As you begin to plan for 2023, consider implementing the following marketing strategies to help you start the new year strong.
- Revisit your Email Marketing Strategy:
Design an email marketing program that provides unique insight and education to your patients. Aim to send one email per week, and utilize softwares like FloDesk to help simplify the process. These platforms can help you organize your patient recipient list, design your content, and schedule email sends.
When selecting what content to share with your patients, consider the topics that you get asked about most frequently. Your January email content schedule could look something like this:
- Week 1: Your practice’s monthly newsletter.
- Week 2: Treatments to help you look your best in 2023
- Week 3: Retail promotion or discount
- Week 4: Tips for curing dry, flaky, winter-time skin
Don’t forget to include an enticing call to action:
- Subscribe to our newsletter to make sure you never miss an update!
- Call or click to book your next appointment!
- Follow us on Instagram for access to exclusive specials and insider knowledge!
- Announce a Social Media Giveaway:
One way to get your patients excited about looking and feeling their best is by offering the chance to win a prize they love. This promotion is a win-win as your patients will receive a gift-card or prize they love in exchange for following, commenting, or sharing your Instagram content. Sometimes you have to give a little to get a little!
When strategizing your social media giveaway, consider your practice’s goals. Do you want to increase the number of followers your Instagram account has? Set the giveaway requirement to encourage people to follow your account. If you’d like to gain more referrals, ask entrants to tag 3 friends in the comments section to be entered to win.
- Partner with an Influencer or Brand Ambassador to Spread the Word
Partnering with a local influencer to help spread the word about your practice’s services and product offerings can help increase your brand awareness in 2023.
When it comes to selecting an influencer, start by looking within your current clientele list. If no one within your existing patient list comes to mind, look within your local community to find someone with a strong following that matches your ideal customer profile.
Once you’ve chosen the influencer you’d like to work with, you can begin hammering out your budget and the products or services you’d like them to feature. Consider letting them choose what they’d like to share, as they know their audience the best! The more natural their promotion, the better results this tactic will yield.
- Capitalize on Upcoming Holidays Like Valentine’s Day
The start of 2023 means it’s time to start prepping for the next holiday: Valentine’s Day. Consider running creative campaigns in your practice, on your social media, and in your email outreach that promotes things like:
- Get perfect kissable lips in time for Valentine’s Day with filler
- Spoil your skin and yourself this Valentine’s Day with a facial
- Look your best this Valentine’s Day with CoolSculpting
Also consider running promotions around gift cards, hosting an event, and spoiling your patients with extra love. This could include providing small gifts like chocolates to customers that come in on Valentine’s Day. Any little bit that makes them feel extra special is sure to pay back tenfold for your business in retention and referrals!
At Synergy Aesthetics, we are here to support you. Our team is available to speak with you should you have any questions, contact us today—Your Success is Our Success!