Synergy surveyed Midwestern aesthetic practices about their ERM usage. The survey results revealed opportunities to increase clinic productivity by leveraging underutilized EMR features.
This article reviews the top 3 EMR tools aesthetic practices surveyed are currently using and the three least used features that can support practice growth and efficiency. If you’re new to EMRs or are currently evaluating an EMR system, check out this article to learn more about top EMRs in aesthetics.
TOP 3 EMR FEATURES USED ACROSS THE MIDWEST
#1 Online Scheduling
Online scheduling is critical for new patient conversion since most patients research and read reviews before booking an appointment. Online booking tools streamline the scheduling process and allow patients to browse and book available appointment times; this reduces the time your staff spends on the phone. This self-serve ease-of-use is appealing to millennials and tech-savvy patients alike. Online scheduling also feeds patient data directly into your EMR, reducing manual data entry demands on your staff.
#2 Accounting and Billing
These features allow you to visualize and report your practice data in a single location. Easily pull reports, track KPIs and automate your billing workflows by using the financial features of your EMR.
#3 Patient Portal
Utilizing EMR patient portals increases patient satisfaction by enhancing the communication experience and providing value-adds such as treatment progress tracking. Patients expect to interact with your practice digitally, and the patient portal is an easy way to expose information that can manage patient expectations and keep them loyal.
TOP 3 OPPORTUNITIES FOR IMPROVED CLINIC EFFICIENCY
#1 Image Capture/ Before and Afters
Only 3% of aesthetic practices reported using this feature in their EMR. Keeping all patient data in one place, including before and after photos, helps track patient progress and is a key value add that you can push to their patient portal. This feature is a digital file storage system and houses all your patient information in accordance with HIPPA compliance. Make sure you request approval to use before and after images on your website and social media channels to maximize the marketing value of the captured images.
#2 Inventory Management
EMR inventory management features keep all your sales and inventory data in one place and allow real-time visibility of inventory insights such as product turn-over rate, profitability, and ROI. Another tool available is automated triggers, which can identify when you need to place orders. The reports from your EMR can help you forecast and determine what size order should be placed to optimize your cash flow.
#3 EMR App
One way to increase patient engagement and foster loyalty is to use an EMR app feature (if your EMR has an associated app). Apps provide your patients with a go-to location for interacting with your practice for appointment scheduling, accessing their patient history, and reviewing marketing offers.
At Synergy Aesthetics, we are here to support you. Our team is available to speak with you should you have any questions, contact us today—Your Success is Our Success!
