According to Business Wire, Intragram Reels generate almost 40% more engagement than other Instagram content formats.. This is because Reels can reach up to 2.5 times more people than regular posts. However, creating a video content strategy for your medical aesthetics practice to increase brand awareness and lead generation requires creativity, consistency, and brand authenticity.
We’ve compiled 7 creative video content ideas you can use to help your practice attract more patients and boost follower engagement.
- Create Reels that showcase before and after photos of treatments
This type of content provides prospective patients with a visual representation of what they can expect from undergoing a procedure or treatment at your practice. It also educates them on the variety of the services that you offer and the potential results they can achieve.
For more help compiling a patient testimonial library, check out our blog post, “How To Build Your Practice’s Before And After Photo Library”.
- Showcase a behind-the-scenes look at your practice with videos from staff members
To further engage potential patients, consider showcasing a behind-the-scenes look at your medical aesthetics practice with videos from staff members. Giving patients an inside look into the care and treatment they will receive when coming to your practice can help create a stronger connection and trust between them and your business.
- Share educational content on different aesthetic treatments and services offered by your practice
Create Reels that articulate your procedures and treatment options. Sharing highly informational, treatment-specific content will help drive patient consideration of your practice’s offerings.
Take note of the prospects engaging with these Reels, as they are likely closer to making a purchasing decision.
- Highlight patient reviews to show off success stories
Sharing patient reviews can be an effective way to establish trust and confidence with potential patients. Simply leverage quotes from your practice’s Google and Yelp pages and use them to create videos that match your practice’s branding in Canva.
- Host Q&A sessions to answer questions from potential patients about procedures, recovery times, products, etc.
Creating short, Q&A style videos can be a creative way to quickly educate prospects about anything and everything aesthetics related. Consider the questions you get asked most frequently in your practice or put up an Instagram Story asking your followers to submit questions themselves. This way you can ensure your content is not only educational, but also highly relevant and driving purchase consideration.
- Promote special offers or discounts on products and services
Use Instagram Reels to promote your practice’s latest offers or discounts in the same manner you promote them in your practice or via email. Thanks to the reach of Instagram Reels, your special offers are more likely to be seen by new patients than they would by utilizing any other marketing tactic!
- Utilize trending sounds.
When you’re feeling especially uncertain about what kind of Reel to create, simply make a video to a trending sound, like a popular song, or audio clip that has gone viral. For instance, last summer, the “corn” song went viral. At the time, this would have presented an opportunity for your staff to film a video to the audio and feature their favorite product or service. This can be a fun way to increase the reach of your Reels while showing more of the personality and value set behind your brand.
Utilizing Instagram Reels can be a fun and creative way to showcase your practice, attract new patients, and promote engagement among followers. By following the tips above, you can improve your social media strategy today.
At Synergy Aesthetics, we are here to support you every step of the way. Our team is available to speak with you should you have any questions, or if you’re interested in developing a plan tailored specifically for your practice’s needs. Contact us today!
