Medical aesthetics practitioners must continually educate themselves to remain informed of the newest industry trends and developments. Doing so helps them stay a step ahead of competitors and provide their patients with the best care possible. Through continuing education, practitioners can grow their skillset, acquire new certifications, and explore career options. In addition, professional learning and development courses help connect medical aesthetics professionals with other experts in the field, enabling them to share knowledge and best practices.
Various training and educational opportunities are available across the United States from many organizations. These include institutions such as the American Academy of Dermatology (AAD), American Society of Plastic Surgeons (ASPS), and American Society for Aesthetic Plastic Surgery (ASAPS). There are also a number of accredited online courses and seminars that offer continuing education credits medical aesthetics practitioners can take from the comfort of their own home.
Read on for five benefits practitioners can expect to experience by partaking in continuing education opportunities.
- Staying Current With Latest Trends and Techniques
New advancements in dermal fillers, injectables, devices, products, and more have revolutionized the way practitioners can address issues like facial wrinkles, volume loss, and aesthetics-related concerns. By participating in continuing education courses and seminars, practitioners can gain a deeper understanding of available technologies and how to incorporate them into their practices.
- Improving Patient Communication and Consultation Skills
Many courses address patient interactions and sales techniques. By developing better communication skills, practitioners can establish stronger relationships with their patients, leading to greater trust and satisfaction. This can translate to increased patient loyalty and referrals, ultimately leading to greater practice success.
- Differentiating Your Practice in the Marketplace
With so many different medical aesthetics practices vying for patients’ attention, it’s crucial for practitioners to differentiate themselves by offering the latest treatments and technologies. By staying up-to-date with the latest trends and techniques, practitioners can position themselves as leaders in the field, attracting a more significant number of patients seeking innovative treatments.
- Increasing Your Practice’s Revenue Streams
Continuing education can help medical aesthetics practices to increase their revenue streams by adding new treatment options to their service offerings. For example, many practices that specialize in injectables may choose to expand into laser treatments or body contouring. By investing in continuing education, practitioners can broaden their skill sets and add new services to their practices, leading to increased revenue and growth.
- Maintaining Professional Certifications and Licenses
Many state regulatory boards require continuing education courses to maintain licensure, and practitioners who fail to meet these requirements may face disciplinary action or even loss of their licenses. Additionally, many professional organizations require practitioners to complete continuing education courses to maintain membership, ensuring that practitioners are up-to-date on the latest industry standards and best practices.
In conclusion, continuing education is a critical investment for medical aesthetics practices looking to remain competitive and provide the highest quality of care to their patients. At Synergy EDU, we offer a certification program exclusively designed for the Midwest. This 3-Level certification program advances skills and connects aesthetic practices across the Synergy region. Our continuing education offerings not only build provider knowledge and expertise but develop selling and marketing skills. Contact us to learn more today.
Sources:
American Academy of Dermatology. “Continuing Medical Education (CME).” Accessed February 21, 2023. https://www.aad.org/member/cme.
American Society for Aesthetic Plastic Surgery. “Continuing Education Requirements.” Accessed February 21, 2023. https://www.surgery.org/professionals/membership/requirements.
