When it comes to marketing your local aesthetics practice, there are a few things you can do to ensure that your practice stands out from competitors. Making sure your practice is easy to find and accessible for current and potential patients is a great place to start, but it’s also time to start thinking about how you can go the extra mile with community engagement. Read on for three tips to enhance your local marketing strategy!
- Perform an audit of your website
Check your website to make sure all of your contact information and practice details are up-to-date. This includes having a functioning “Contact Us” form on your site and designating someone on your staff to routinely check form submissions.
Also, confirm that the listed physical address, email address, and phone number are accurate. Just like with form submissions, you should make sure someone on your staff is frequently checking the email inbox and getting back to patients within 24 hours.
- Check your social engagement
If you’re not actively using your Instagram and other social platforms, it’s time to start responding to DMs and comments promptly.
Displaying your practice’s phone number and address in your Instagram profile makes it easier for patients to contact you. Just like with email and form submissions, you should also make sure that your staff is routinely checking direct messages and comments and getting back to patients within a reasonable amount of time.
- Evaluate your community event strategy
What are you doing to make your clients feel special? Are you having client appreciation events? Are you responsive to patients on email and social media? What are you doing to reward patient loyalty and member referrals?
A little can go a long way with patient engagement, and thinking about unique ways to incent and motivate current and potential patients to come in more frequently can be a fantastic way to generate increased recurring revenue.
