Subscription-based models have become increasingly popular in various industries, including the medical aesthetics industry. In the United States, medical aesthetics practices are beginning to offer subscription-based services as a way to provide affordable and convenient treatments to their clients.
In this blog, we’re sharing five simple steps you can take to build a successful subscription-based business in your medical aesthetics practice in 2023.
Step 1: Determine Your Services and Pricing
Before starting your subscription-based business, it’s important to determine which services you will offer and how much you will charge for them. Consider offering a variety of treatments such as facials, chemical peels, laser hair removal, and injectables. Determine the pricing for each treatment and decide how often the client will receive the service, such as monthly or quarterly.
Step 2: Choose Your Subscription Model
There are different subscription models that you can choose from for your medical aesthetics practice. The most common models include:
- Prepaid Packages: Clients pay for a set number of treatments in advance at a discounted rate.
- Monthly Subscriptions: Clients pay a monthly fee for a set number of treatments.
- Annual Subscriptions: Clients pay an annual fee for a set number of treatments.
Consider which model will work best for your practice and your clients. You can also offer different subscription options to cater to different budgets and needs.
Step 3: Develop a Marketing Strategy
To promote your subscription-based business, you will need to develop a marketing strategy. Consider creating a dedicated landing page on your website that outlines the subscription services and pricing. You can also promote your subscription business through email marketing, social media, and paid advertising. Offering referral incentives to current subscribers can also help attract new clients.
Step 4: Streamline the Payment and Booking Process
To ensure a smooth subscription experience for your clients, you will need to streamline the payment and booking process. Consider using a subscription management software that can handle the recurring payments and scheduling. This will make it easy for clients to manage their subscriptions and book their appointments online.
Step 5: Provide Exceptional Customer Service
To ensure the success of your subscription-based business, it’s important to provide exceptional customer service. This includes being responsive to client inquiries, addressing any concerns or issues promptly, and providing a personalized experience. Make sure to also gather feedback from your clients to continually improve the subscription service.
In conclusion, building a subscription-based business in your medical aesthetics practice can provide a steady stream of revenue and a convenient option for your clients. By determining your services and pricing, choosing a subscription model, developing a marketing strategy, streamlining the payment and booking process, and providing exceptional customer service, you can create a successful subscription-based business in the medical aesthetics industry in the United States in 2023.
At Synergy Aesthetics, we are here to support you. Contact us today with any questions you may have about building a successful subscription-based medical aesthetics business in 2023.
Sources:
Forbes: https://www.forbes.com/sites/forbestechcouncil/2021/07/01/how-to-create-a-successful-subscription-business-in-2021/?sh=1e0b16f66efc
Allure: https://www.allure.com/story/medical-spa-subscription-programs
American Med Spa Association: https://www.americanmedspa.org/page/subscription_business
